These days it’s easy to make a website that looks great. And while we believe that’s important it’s only a part of the puzzle. The other part is performance and that’s something we take very seriously.
We build our websites to be fast. Did you know – waiting for a website to load can cause the same amount of stress as watching a horror movie. That’s not a problem with websites we build.
We build our websites to rank on search. Search engine optimisation is a key part of any web design strategy as such a lot of what we do is to ensure your website boosts your online presence by getting you found.
We build websites that people love to use. User experience is really important to us. We believe that websites should be designed with the user in mind. Good quality UX design allows you to service your clients better and should lead to more conversions.
We listen to clients. We listen to research. We listen to data.
This is your website we’re building. It’s important that your voice shines through, sure we’re happy to guide and advise on what we consider best practice, ultimately we want your website to be a reflection of you and your business goals.
Research tells us what kind of things are trending in web design and what sort of things people are looking for. By staying up to date with the current topics we are able to build a website people will love to use.
Data tells us how people are using your site. It tells us how your site is ranking. We can use this data to inform how we build your site and improve any parts which are functioning badly. We can also use this data to provide targeted content that will appeal to your clients and drive more traffic through your site.
We understand that starting any business has a ton of costs involved. One of our main priorities here is reducing friction in entrepreneurs establishing an online presence. As such our plans are structured to cater to any budget. We set up several things behind the scenes which allow us to work faster on your site and we pass that saving on to you. We don’t offer a cheap service. We offer a premium service at an affordable price.
Ok, you got me. The “we” is a “me”. I’ve been trying to stay out of the spotlight and use a voice which won’t sound so egotistical but since this section is all about me I guess it’s time to stop that.
I’ve worked a bunch of different jobs over the years, ranging from postman to machinist, but for most of my working life I’ve been a physics teacher. It was here that I learned about the power of the internet as a means of communication and a source of information.
A few years ago I discovered entrepreneurship and left all that behind. I started a company called Base Crew with my brother. Our employees built stages and populated them with all the things stages need like lights, speakers, video wall and instruments. It was a great opportunity for me to learn how to run a business and manage employees. I also learned a lot about digital marketing and the advantages of being able to utilise it in an industry where people typically made limited use of the internet.
Fast forward a few more years and the coronavirus pandemic means there are no stages to build and no speakers to put on them. I started a bunch of different companies during this period, some took off, others didn’t, I definitely learned a lot during this time. I was able to develop my understanding of digital marketing to include copy writing, search engine optimisation and lead generation among other things.
I’ve built a lot of websites over the years, mostly for family, friends or fun, and a few for clients. I’ve learned the hard way how important it is to make sure your plugins are updated and your site is backed up. I’ve learned the hard way about unscrupulous designers who will charge you too much for a site that doesn’t do that much. I want to apply all the things I’ve learned over the years to benefit other entrepreneurs who are just starting out either in business or with their online presence. I want to help people build up their customer base and provide a better service to those customers with an enhanced online presence.